The trademark of the Missoni collections, recognizable for over 60 years, is not just a visual code but a lifestyle. A mix of bright colors, boldly combined to obtain a measured and precise product, without excesses and smudges.
Ottavio Missoni, son of a Friulian captain and a Dalmatian noblewoman, from an early age he devoted himself to sports, especially athletics. The competitive level reached allowed him to participate to the London Olympics where he had the meeting that changed his life forever, the one with Rosita Jelmini. His interest in sportswear and her techniques - heir of the family business specialized in the production of shawls and household linen - led the two to start working on a knitwear project that will lead to the birth of the Missoni brand.
They began with a small workshop in the basement of their home in Gallarate, their first client was the Biki boutique in Milan, then, in 1958, La Rinascente. In 1962 a strong help for the expansion of the business came from the conversion of the Raschel machine, used no longer only on shawls, but on heavier fabrics.
In 1967 the couple made their debut at Palazzo Pitti with a fashion show that today would make people smile but which, at the time, created stir and criticism. Rosita chose to send models on stage without the underwear because it was not matching with the lamé blouses; but considering that the lights in the room would have accidentally created the “nude look”. In 1970 Ottavio and Rosita returned to the Tuscan capital breaking the schemes again, but this time the collection was a great success thanks to what the Americans called, later on, 'Put-together'.
In the 90's the management passed into the hands of the children: Angela Missoni, Vittorio Missoni (who died prematurely) and Luca Missoni. From 2018 to today, the management has been led by Margherita Missoni, daughter of Angela and representative of the third generation in charge, in order not to deny the family affair that has always characterized this brand.
Missoni dresses , swimwear, and collections in general are a free mix and overlap through fantasy points, pervaded by an unmistakable use of color almost always organized in geometric lines, Greek or folk motifs.